marketing

MAKING A VIDEOGAME COVER THAT DOESN'T SUCK

We just made a new cover for our game's upcoming console release, and that got us thinking about making covers in general. Ooooooh so shiny! There are many ways to design a videogame cover. Most of them suck. We stumbled across one that didn't. Here it is. Hi, my name's…

So You Want To Compete With Steam

This article also available in: Russian (translation by HTR Mobile) Uzbek (translation by Drawings Team) I get a lot of pitches for "Steam competitors" in my inbox. 99% of them are doomed to failure, but the worst part is the vast majority are doomed before they even start. It continually…

Automated Transparent Development

Every game developer has a dilemma -- you need to make a game (development), and you need to tell people about it (marketing) so they'll get it when it comes out. The more you do one, the more you neglect the other. If you just keep your head down and…

Doubling Down on Community

So pretty much everybody is talking about this Indie Bubble thing and how it's going to eat all our faces. I really have nothing useful to add except to agree that yes, times are changing. Cliffski has access to inside information about upcoming changes at Valve and thinks everything will…